The Influence of Products and Prices on Customer Loyality At the Sharia People's Economic Bank Bakti Makmur Indah Main Branch Office in Sidoarjo

Authors

  • Abdul Majid Toyyibi InstitutAgama IslamAl Fithrah Surabaya, Indonesia
  • Muhammad Adi Satria Ma'arif Islamic Institute Jambi, Indonesia

DOI:

https://doi.org/10.54298/ijith.v3i1.191

Keywords:

Product, Price, Customer Loyality, Sharia People's Economic Bank

Abstract

Sharia People's Economic Bank Bakti Makmur Indah Main Branch Office Throughout is one of the sharia banks that has great potential in developing an economy based on Islamic values. This research aims to determine the effect of product and price oncustomer loyality at BPRS Bakti Makmur Indah Main Branch Office Throughout. The object of this research is the BPRS Bakti Makmur Indah Main Branch Office along with quantitative methods using multiple regression test techniques. The respondents in this research were 76 customers. The analytical method used is descriptive analysis, F test and T test with product (X1), price (X2), and customer loyalty (AND). The results of this research show that product and price have a positive and significant effect on customer loyalty. This is proven by the statistical results of the simultaneous f test for the product variable, the calculated f value > f table (31.473>3.12) so that there is a positive and significant influence between the product and price variables simultaneously on customer loyalty or the hypothesis is supported.

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References

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Published

2024-03-23

How to Cite

Toyyibi, A. M., & Satria, M. A. (2024). The Influence of Products and Prices on Customer Loyality At the Sharia People’s Economic Bank Bakti Makmur Indah Main Branch Office in Sidoarjo. International Journal of Islamic Thought and Humanities, 3(1), 81–88. https://doi.org/10.54298/ijith.v3i1.191

Issue

Vol. 3 No. 1 (2024): International Journal of Islamic Thought and Humanities

Section

Articles

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Copyright (c) 2024 Abdul Majid Toyyibi, Muhammad Adi Satria

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