Live Streaming And The Spectacle Culture: A Critique of Modern Life Through The Lens of Maqāṣid Al-Syarī‘Ah
DOI:
https://doi.org/10.54298/ijith.v4i2.567Keywords:
Live Streaming, Spectacle Culture, Crisis of Meaning, Maqāṣid al-Syarī‘ah, Digital CultureAbstract
This study critically investigates live streaming as a contemporary form of spectacle and examines its ethical, spiritual, and socio-cultural implications through the lens of Maqāṣid al-syarī‘ah. Live streaming has emerged as a pervasive phenomenon in the digital era, shaping interaction, consumption, and value formation patterns. While it provides unprecedented opportunities for self-expression, entertainment, and social connectivity, it also generates concerns about the commodification of attention, the superficiality of online engagement, and the erosion of deeper moral and spiritual orientations. Adopting a qualitative literature review design, this research synthesizes scholarly works from digital media studies, existential philosophy, and Islamic legal theory. The data set comprises peer-reviewed journal articles, books, and authoritative online sources published primarily within the last decade. Thematic content analysis was employed to identify recurring patterns related to the transformation of values in online interactions, particularly the shift from substance to image, and from intrinsic meaning to performative visibility. The findings reveal that excessive consumption of live streaming content contributes to ethical disorientation, weakens the internalization of moral values, and fosters an environment where identity is increasingly defined by curated appearances rather than authentic essence. Within this context, Maqāṣid al-syarī‘ah, articulated through its five higher objectives, ḥifẓ al-dīn (protection of religion), ḥifẓ al-nafs (protection of life), ḥifẓ al-‘aql (protection of intellect), ḥifẓ al-nasl (protection of lineage), and ḥifẓ al-māl (protection of wealth), offers a comprehensive normative framework to assess and address these challenges. The study proposes ethically grounded and spiritually conscious approaches to digital engagement by integrating classical Islamic legal principles with contemporary media critique. This article contributes to contemporary Islamic scholarship by offering a conceptual framework to interpret the dominance of spectacle culture while proposing spiritually conscious and ethically grounded responses.
Downloads
References
Abdullah, A., & Sharif, M. F. M. (2019). The Concept of Islamic Personality and Spiritual Development. International Journal of Academic Research in Business and Social Sciences, 9(9), 936–949. https://doi.org/10.6007/ijarbss/v9-i9/6383
Allo, S. L., & Rahmah, D. D. N. (2024). Digital attachment: How fear of missing out and narcissism lead to instagram addiction. Jurnal Psikologi Pendidikan & Konseling: Jurnal Kajian Psikologi Pendidikan Dan Bimbingan Konseling, 10(2), 115–122. Retrieved from http://ojs.unm.ac.id/index.php/JPPKDOI:https://doi.org/10.26858/jppk.v10i2.66326
Amal, M. A., Aglia, A., & Prabowo, A. (2024). Innovating Islamic Preaching through TikTok Live Streaming and Mobile Legends Gaming. International Journal of Linguistics, Communication, and Broadcasting, 2(3), 90–94. https://doi.org/10.46336/ijlcb.v2i3.139
Anriyani, I. N., Akbar, M. A., Mahesya, M. P., Anastasya, T. H., Livia, T., Angelica, R., & Mahipal. (2025). Tinjauan Hukum Ekonomi Syariah Sistem Donasi Via Live Streaming (Youtube, Tiktok, dan Platform Serupa). PESHUM: Jurnal Pendidikan, Sosial Dan Humaniora, 4(4), 6265–6273.
Bayu Aji, F., & Asnawi Tohir, N. (2020). Refleksi Kritis atas Degradasi Autentisitas Masyarakat Media. Jurnal Komunikasi, 14(2), 169–182. https://doi.org/10.20885/komunikasi.vol14.iss2.art5
Casale, S., & Banchi, V. (2020). Narcissism and problematic social media use: A systematic literature review. Addictive Behaviors Reports, 11(June (100252)), 1–10. https://doi.org/10.1016/j.abrep.2020.100252
Debord, G. (2012). The Society of The Spectacle. United Kingdom: Bread and Circuses.
Edo Segara Gustanto. (2022). Digital Marketing dalam Perspektif Hukum Islam: Pendekatan Maqashid Shariah Index. Tamaddun Journal of Islamic Studies, 1(1), 70–79. https://doi.org/10.55657/tajis.v1i1.27
Franck, G. (2018). The Economy of Attention. Journal of Sociology, 55(1), 8–19.
González De La Torre, P., Pérez-Verdugo, M., & Barandiaran, X. E. (2025). Attention is all they need: Cognitive science and the (techno)political economy of attention in humans and machines. AI & SOCIETY, (June), 1–17. https://doi.org/10.1007/s00146-025-02400-z
Hamzah, H. (2021). Challenges of Hedonism Culture in Realising the Maqasid Syariah. International Journal of Academic Research in Business and Social Sciences, 11(11), 818–829. https://doi.org/10.6007/ijarbss/v11-i11/11566
Hasan, K. (2024). Islamic Communication Ethics; Concepts and Applications In The Digital Era. Jurnal Al-Fikrah, 13(1), 97–111.
Hidayat, F. P., Zulfahmi, Z., & Nasution, R. (2024). Exploring the Impact of Social Media on Narcissistic Behavior Among Students in Medan City. CHANNEL: Jurnal Komunikasi, 12(1), 48–55. https://doi.org/10.12928/channel.v12i1.480
Iguda phd, S. (2022). Development Communication within Maqasid Al Shariah Framework: Some Preliminary Ideas. Journal of Media,Culture and Communication, 2(4), 16–29. https://doi.org/10.55529/jmcc24.16.29
Irwansyah, R. (2022). Fenomena Tren Live Streaming Pada Media Sosial Dalam Perspektif Social Construction of Technology Keberadaan teknologi digital saat ini memberikan perkembangan yang dari waktu ke waktu terus menunjukkan peningkatan dari segi pengguna dan fitur yang berkem. Jurnal Komunikasi Dan Desain, 2(5).
Jasmaludin, & Hayati, H. (2024). The Shift of Aqidah and Teenager Morals In The Digital Era. Akhlaqul Karimah: Jurnal Pendidikan Agama Islam, 3(2), 124–130. https://doi.org/10.58353/jak.v3i2.234
Jenkins, H. (2007). Confronting the Challenges of Participatory Culture – Media Education for the 21st Century. London: The MIT Press. https://doi.org/10.18261/issn1891-943x-2007-02-04
Li, L., Pongsakornrungsilp, S., Pongsakornrungsilp, P., & Jiang, Y. (2024). The Influence of Social Support on Customer Engagement in Live Streaming Commerce: The Mediating Role of Perceived Value. TEM Journal, 13(4), 2850–2862. https://doi.org/10.18421/TEM134-21
Loudghiri, K., & Fazouane, A. (2022). The Concept of Well-being in Arab-Muslim Thought: Some Literature Review from the Africa to Southeast Asia. Journal of Islamic Thought and Civilization (JITC), 27(2), 17–33.
Lu, Z., Xia, H., Heo, S., & Wigdor, D. (2018). You Watch, You Give, and You Engage. Conference on Human Factors in Computing Systems (CHI), 1–13. https://doi.org/10.1145/3173574.3174040
Lyvers, M., Salviani, A., Costan, S., & Thorberg, F. A. (2022). Alexithymia, Narcissism and Social Anxiety in Rrelation to Social Media and Internet Addiction Symptoms. International Journal of Psychology, 57(March), 606–612.
Nuraini, Nasrulloh, Latifah, H., Qurrota Ayuni, R., & Kastrawi, P. (2024). Moralitas di Dunia Maya: Hukum Mengemis Online Live Tik Tok dalam Perspektif Al-Ghazali. Jurisprudensi: Jurnal Ilmu Syariah, Perundang-Undangan Dan Ekonomi Islam, 16(1), 64–82. https://doi.org/10.32505/jurisprudensi.v16i1.7577
Parahyta, D. T., & Sobari, N. (2022). Effect of Relational Bonds on Consumer Engagement Via Affective Commitment on E-Commerce Live Stream Shopping in Indonesia. Proceedings of the Brawijaya International Conference on Economics, Business and Finance 2021 (BICEBF 2021), 206(January), 143–150. https://doi.org/10.2991/aebmr.k.220128.019
Qadaruddin, M., Bakri, W., Md Shah, J., Cahyadi, I., & Sasriani, A. (2023). Determinism of Media Technology and Distortion of Siri’ Culture. Communicatus: Jurnal Ilmu Komunikasi, 7(2), 163–184. https://doi.org/10.15575/cjik.v7i2.30458
Rosidi, M. H., Mokhtar, A. W., & Abdul Majid, M. N. (2022). Penggunaan Media Dalam Talian Menurut Perspektif Maqāṣid Al-Shari‘Ah. Journal of Fatwa Management and Research, 27(3), 78–105. https://doi.org/10.33102/jfatwa.vol27no3.451
Saputra, A., Abidin, Z., Aziz, F. R., Rudin, S., & Chiar, M. (2025). Penerapan Maqāṣid Al-Syarī’ah Pada Monetisasi Media Sosial : Analisis Pada Aplikasi TikTok. Al-Qaḍāu, 12(1), 50–67. https://doi.org/10.24252/al-qadau.v12i1.58957
Savci, M., Turan, M. E., Griffiths, M. D., & Ercengiz, M. (2021). Histrionic Personality, Narcissistic Personality, and Problematic Social Media Use: Testing of a New Hypothetical Model. International Journal of Mental Health and Addiction, 19(4), 986–1004. https://doi.org/10.1007/s11469-019-00139-5
Setyawan, R. A., & MZ, Y. (2023). Dampak Pengaruh Penggunaan Aplikasi Video Live Streaming Di Smartphone Pada Kalangan Pelajar. Jurnal Informatika Komputer, Bisnis Dan Manajemen, 17(2), 1–10. https://doi.org/10.61805/fahma.v17i2.92
Shamsuddin, M. M. J. (2024). Islamic Rulings and Guidelines for Social Media Influencers: Maqasid Shariah Point of View. Sains Insani, 9(2), 417–428. https://doi.org/10.33102/sainsinsani.vol9no2.699
Suprayitno, D., Misbah, N. A., & Afriani, A. L. (2023). Modus Konten Self-Harm Demi Gift Points Pada Aplikasi TikTok di Indonesia. J-Ika, 10(1), 20–28. https://doi.org/10.31294/kom.v10i1.15702
Wee, L., & Brooks, A. (2010). Personal Branding and the Commodification of Reflexivity. Cultural Sociology, 4(1), 45–62.
Wicaksono, S., & Hadi al asy ari, M. K. (2024). Business Law and Islamic Law: Digital Studies Marketing in Practice Live Streaming Tiktok Application As Public Income in Indonesia Maqashid Syariah Perspective Jasser Auda. Muamalah, 10(2), 177–193. https://doi.org/10.19109/muamalah.v10i2.26031
Wijaya, A. C., Khairunnisa, Nasution, A. H. L., Fatmasari, L., Az-zahra, R. S. S., & Fajrussalam, H. (2025). Tinjauan Hukum Islam Terhadap Fenomena Memberikan dan Mendapatkan Gift Pada Live Streaming Aplikasi Youtube. Al-Mabsut Jurnal Studi Islam Dan Sosial, 19(1), 159–168. https://doi.org/10.36701/bustanul.v4i1.871
Wolny, R. W. (2017). Hyperreality and Simulacrum: Jean Baudrillard and European Postmodernism. European Journal of Interdisciplinary Studies, 3(3), 75–79. https://doi.org/10.26417/ejis.v3i3.p76-80
Zahraini, S., Alvianto, R. D., & Putri, M. D. (2023). Fenomena Mengemis Di Jejaring Media Sosial Dalam Perspektif Al-Qur’an. Mafatih, 3(1), 158–170. https://doi.org/10.24260/mafatih.v3i1.1820
Zubair, T., & Raquib, A. (2020). Islamic Perspective on Social Media Technology, Addiction, and Human Values. Journal of Islamic Thought and Civilization (JITC), 10(2), 244–267.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Abdillah Achmad Al Faruq, Hudzaifah Achmad Qotadah Qotadah, Adang Darmawan Achmad, Abdurrahman Achmad Al Anshary

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).